FUNDRAISING

Learn the Proven Direct Mail, Internet and PR Techniques to

Bring in $$$, Volunteers and Publicity

September 11, 2009   ·   9:45 am - 2:15 pm

J.W. Marriott Hotel

1331 Pennsylvania Avenue, NW · Salon #3·  Washington, DC 20004

Learn from three of America’s acknowledged marketing masters how to greatly grow your organization, increase your political power and get awareness for your cause.

• DIRECT MAIL - Richard Viguerie, the “funding father of the conservative movement,” will share his time-tested methods for directly reaching like-minded fellow citizens, and mobilizing them to generously support your group.

• INTERNET – Ben Hart, one of the nation's acclaimed "creative giants," will help you harness the vast power of the Internet to rapidly spread the word and rally the people to your cause.

• MEDIA – Diana Banister, a veteran of successful local, statewide and national campaigns, will explain how to work with the media to build widespread, positive awareness for your efforts.

• LUNCH FOLLOWED BY Q&A – Viguerie, Hart and Banister will answer your questions about how you can equip your organization to successfully battle the big government politicians at the court house and ballot box.

*Attendance is FREE, and is strictly limited to 150 small-government grassroots leaders at the national, state or community level (see application).  Lunch is provided. 

All attendees receive complimentary copies of these two powerful books by Richard Viguerie:

Attendance is limited.  Reserve your seat today! 

Once you have been accepted, we will contact you with your confirmation number. 

No professional marketers, please.

Your Faculty

	Known as "the funding father of the conservative movement", Richard A. Viguerie pioneered the use of direct mail to support pro-freedom, small-government grassroots causes and political candidates.  Since founding his agency in 1965, Richard has mailed more than 3 BILLION fundraising letters, generating over $7 BILLION in donations.  His innovations bypassed the mainstream media monopoly and empowered millions of Americans for the first time to directly influence the political process.  Richard is chairman of The Viguerie Marketing Institute, a division of his marketing agency American Target Advertising, Inc.
	Ben Hart's direct mail fundraising letters have raised more than $500,000,000 for pro-freedom causes during his 20 years in the direct marketing field.  His efforts have helped build dozens of highly effective conservative organizations, including the Christian Coalition's base of 2 million supporters which was credited with having a massive impact on the historic 1994 national election.  Ben is the author of 7 books on direct marketing, including The Internet Money Explosion.   He serves as senior advisor and copywriter for American Target Advertising, and is president of his own Internet consulting firm, Direct Marketing Institute.com.
	For more than 15 years Diana Banister has combined her expertise in press relations and grassroots mobilization to benefit numerous local, statewide and national campaigns.  In 1993 she addressed California medical groups to raise professional opposition to the Clinton health care proposal.  Two years later she served as Deputy Political Director for the Buchanan for President campaign, developing grassroots strategies that helped win upset victories in key states.  Ms. Banister went on to direct daily press operations for Star Parker’s non-profit organization, Coalition on Urban Affairs, also serving as producer for Mrs. Parker’s three hour daily radio talk.  Ms. Banister is Vice President and Partner of Shirley & Banister Public Affairs in Alexandria, Virginia, working since 1997 with nationally renown journalists, television and radio hosts, authors and opinion leaders.

Event Location:

J.W. Marriott Hotel

1331 Pennsylvania Avenue, NW

Salon #3 (located one level down from lobby, accessible via elevator or Stairs)

Washington, DC 20004

(202) 393-2000